“Stage (Not Age):” Virtual Interview & Panel

Flourishing in a longevity marketplace requires a new way of understanding aging.

Estimates put the global market for the 65+ demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others—all these industries can only profit if they unlearn what they think they know about this growing population.

So says Susan Golden, Director of the dciX Impact Initiative at Stanford’s Distinguished Careers Institute and author of the vital new book Stage (Not Age): an exploration into companies who do and don’t understand this new market. Following an interview between Ken Stern and Susan, we talked with two leaders from innovative corporations that treat age right. Featured panelists included:

• Suelin Chen, CEO/Co-Founder of Cake

• Susan Golden, author of Stage (Not Age)

• Eric Levitan, CEO/Founder of Vivo